Saturday, May 23, 2015

How To Make PR Work For You

You can sponsor a little league team. You can sponsor Girl Scout cookies, my goodness. Community philanthropic events. Big bonanza, community philanthropic events. One draw back that I have found as a PR person, when you tell people to get involved with community philanthropic events and you expect to see your name involved, sometimes they won’t […]

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Thursday, May 7, 2015

How You Can Rank Better in Your City (pdf)

I had the recent opportunity to speak to franchisors from all over the country, that gathered for a national convention hosted by one of our clients. I prepared and shared the following presentation, and share it with you in hopes that it can help you rank better in your local city! Download it here.

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Thursday, April 30, 2015

Dentist Crushed It With This Letter

A dentist I know, sent this letter out to his best customers, and closed his practice to those who didn’t make the cut. WOW! _________________________________________________________ I’m Closing My Practice To Everyone Except A Selected Group Of My Patients And You Are One Of Them. To my very special patients and friends, I realize that there are only a […]

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Tuesday, April 7, 2015

How to Maximize Your Customer List

You probably don’t even know it, but you are sitting on a gold mine. One that used properly, can produce money over and over again – at will! What am I talking about? Why, it’s your customer list. Hogwash you say! Well no, hear me out. Overlooked opportunities almost always exist in any business, but […]


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Friday, April 3, 2015

Create Discovery at Scale

Be surgical in your execution, but create Discovery at scale.


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